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Made to Stick Why some ideas take hold and others come unstuck What is that makes urban myths so persistent but many everyday truths so eminently forgettable How do newspapers set about ensuring that their headlines make you want to read on And why do we remember complicated stories but not complicated factsIn the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full...
Current best price:£7.99
Category: Popular psychology
Last updated 12-04-10
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